If you do not use green card marketing as part of your promotional ideas, you are missing a good chance of fostering long term customer loyalty and getting immediate sales. These are some of the reasons why sending greeting cards to market your business is a good idea.
Send greeting cards to express appreciation
Customers appreciate companies that show them gratitude for bringing in business. Greeting cards can be used as an integral part of a comprehensive customer service. Not only should your support team and the company representatives be helpful and friendly, you should also remember to thank all your customers for choosing your business and not that of your competition. You should be sincere and all your customers will remember you when it is time to buy again.
Make a personal connection
If possible, you should include a hand written note in your greeting card. If this is not possible, you can use a blue script. Although customers are going to realize the difference, a note which looks as if it was handwritten still has a positive impact. You need to remember that customers buy from people and not companies. So it is vital to make personal connection which is a good way of reinforcing the idea of having a long standing business relationship.
Greeting cards make customers feel special
Customers love and appreciate companies that try to make them feel welcome and special. Getting an unexpected greeting card is going to do both things. The more personalized your greeting card is, the better impact they will have. When your customers begin to feel special, not only will they want to do business with you, but they will also help you to market your business by telling other people about you. Getting word of mouth marketing is really priceless.
Land immediate sales
Although you should send greeting cards for the sake of showing your gratitude, they can also help in bringing in additional sales through the promotion of special offers. You should frame your offer as a gift and give it only to your best customers. You can send a greeting card which thanks your customers and then give them a thirty percent discount coupon gift for selecting you. This is the best marketing strategy which is going to lead to follow up sales you will not have gotten.
Greeting cards foster long term loyalty
When you thank your customers, you will be making personal connections and make the customers feel that they are special and they will only want to do business with you and be part of your company. This is not to say that they will want to work for you but it means that they will start identifying with your brand as part of who they really are. Your company is going to become not just a purchasing decision for your customers but a lifestyle choice and one that they are going to engage in with a lot of passion. All this is going to build to long term loyalty which leads to satisfied customers and a lifetime of sales.